Developed and managed the product road map and releases for the GOTRAX HOVERFLY PLUS Hoverboard with Bluetooth Speaker & Mobile App.
Oversaw and created all manufacturing deliverables as well as the strategy, assets and creatives for marketplace, b2b, b2c and advertising placement.
Market & Competitor Research
Product Name & Positioning
Retail Box Design
Quick Start Guide
Ad & Sales Assets
Walmart, Amazon & eBay Setup & Launch